One of the most common questions asked by both newcomers and seasoned sales veterans is ‘What is the difference between a lead and an opportunity?“. A common term used by salespersons is ‘prospect’. So what does it all mean? A ‘lead’ is an unqualified prospect. An ‘opportunity’ is a qualified prospect. […]
Pretty much any organization that interacts with people and companies should have a CRM. What is a CRM? CRM stands for ‘Customer Relationship Manager’. Although a CRM is often deployed to manage the sales funnel for a company, it can also be very effective to manage an organization’s business workflows beyond the scope of tracking […]
