What is lead vs. opportunity?

One of the most common questions asked by both newcomers and seasoned sales veterans is ‘What is the difference between a lead and an opportunity?“. A common term used by salespersons is ‘prospect’. So what does it all mean? A ‘lead’ is an unqualified prospect. An ‘opportunity’ is a qualified¬†prospect. […]

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What Is CRM?

Pretty much any organization that interacts with people and companies should have a CRM. What is a CRM? CRM stands for ‘Customer Relationship Manager’. Although a CRM is often deployed to manage the sales funnel for a company, it can also be very effective to manage an organization’s business workflows beyond the scope of tracking […]

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